You’ve got smart people. Solid values. Strong work ethic. If performance is lagging, it’s not about hustle. It’s about how they’ve been taught to sell.

We train teams to build trust and ask better questions. That’s how we help buyers discover your value, so you’re not racing to the bottom on prices.

White Knight Selling™ isn’t a script. It’s a new way to think.

Behavior-based. People-first. Built to last.

Because today, buyers don’t want to be pitched. They want to be understood.

We help good reps become great.

We help sales leaders build cultures that last.

Three professionals sitting at a table in a cafe, having a discussion with notebooks and coffee cups.

Kent Malinowski, Founder & Coach

Black and white portrait of a smiling man with a beard.

Hi, I’m Kent.

I’ve sold under pressure. Managed big teams. Closed high-stakes deals. And I’ve learned what really works.

Not scripts. Not pressure. Behavior. EQ. Trust.

White Knight Selling™ came from the trenches. It’s built for people who actually sell.

Now, I coach CEOs, sales managers, and teams that want more than surface-level change. I help them build something better. And make it stick..

What Sales Leaders Are Saying

  • Portrait of a smiling man with short brown hair, wearing a collared shirt against a dark red background.

    "Far exceeded our expectations"

    I hired Kent’s team several times to assist in developing and re-enforcing our sales training methodology and delivery. They are consummate professionals who possess years of experience and extensive knowledge of complex selling. With their assistance, we have far exceeded our expectations. I would strongly recommend them to any organization willing to invest in their salespeople.

    Gregory Swick
    Chief Sales Officer, Ultimate Software

  • Professional headshot of a person in a suit against a blue background.

    "Transformed by their efforts"

    White Knight Selling helped transform our sales organization, while simultaneously providing leadership coaching to sales management and business strategy consulting to me. The predictability of sales results and the overall sales execution of the team was transformed by their efforts. As a matter of fact, they performed so well for us, my boss retained them to consult for other business units.

    Jim Woods
    Vice President, Harris Corp.

  • Silhouette of a mountain range at sunset with an orange sky.

    "Leader and great coach"

    Kent and his staff are no doubt the most accomplished sales and business professionals I have ever worked with.

    Kent is a leader and a great coach.

    Alan Freece
    Senior VP, GE Capital

  • Silhouette of a mountain range at sunset with an orange sky.

    "Methodologies and practices that work"

    As president of a service based company, the sales force was my lifeline to growth and opportunity. We turned to White Knight Selling to provide a strong foundation for our sales team. They trained our business development staff, sales managers and senior team on the disciplines of selling, strong tracking methodologies and practices that work!

    Ronald Drenning
    President, Taylor Corp.

Want to talk shop?

We offer a complimentary strategy session. No pressure. Just a real conversation about what your team needs to grow.